Sue Ryder: Connecting Thread

Developed and pitched the idea. Wrote copy for print and other collateral. Still hugging strangers.

The Problem

There has been limited engagement with Sue Ryder’s online community and support both by those seeking support and those offering it.

The Request

Plan an event in a London train station to raise awareness of Sue Ryder’s online community and support.

The Solution

Draw commuters’ attention to the importance of being a ‘connecting thread’ by encouraging them to leave behind messages of support on a 10ft ball of wool.