Samsung: Next is Now

Developed and pitched the idea. Wrote the script and visual narrative. Art directed the production. Still washing out the paint.

The Problem

Samsung struggle to stand out from the competition when speaking to business users.

The Request

Create an advert that presents the Galaxy S6’s key features in an eye-catching way.

The Solution

Suggest to the audience that, as visionaries, the only things keeping them waiting for the future are the tools they are using. Through a series of colourful ‘installations’ paint a picture of the unique future that only the S6 gives access to.