Specsavers: More Than Meets the Eyes

Developed and pitched the idea. Wrote the visual narrative. Still can't read the bottom line.

The Problem

Specsavers and their brands across the world struggle to recruit as people aren’t aware that they hire more than just optometrists.

The Request

Create an advert for an international audience that highlights the diverse career opportunities available. Access to stores, offices, and employees for filming will be limited.

The Solution

Use location sounds and glimpses of minute detail to build an audio-led piece that presents a picture of Specsavers beyond the opticians.