Canon: Diary of a Street Photographer

Developed and pitched the idea. Researched and wrote the scenarios. Still wandering the streets.

The Problem

Canon have seen a decline in DSR sales as younger consumers favour camera phones over entry level digital cameras.

The Request

Produce a series of side-by-side stills that demonstrate how features found on the PowerShot G9 X compare to those on popular cameraphones.

The Solution

Shift focus from tech spec comparisons to selling the lifestyle and essential tools of a ‘street photographer’. An ongoing series following influential young photographers for 24-hours as they use features found in Canon cameras to capture stills in various conditions.